
Trademark Litigation
Houston Trademark Litigation Lawyers
Helping Clients in Texas Protect Their Intellectual Property
Intellectual property is among a company’s most important assets, and trademarks specifically are vital to a business’ brand and reputation.
Whether you’re looking to make a mark for your new business, or need to protect your established enterprise’s intangible assets in the face of allegations, infringement, and litigation, experienced legal representation is crucial to protecting what matters most.
Discuss your rights and options with an attorney. Call (713) 909-7323 or contact us online.
Proven Texas Trial Lawyers
At Hendershot Cowart P.C., our business and intellectual property attorneys have cultivated a record of success counseling clients in state and federal courts across Texas and the U.S. Backed by over a century of collective experience, we help start-ups, established businesses, and everyone in between pursue resolutions to difficult disputes that can put considerable repercussions on the table.
Our award-winning trial attorneys have extensive experience litigating matters involving intellectual property, trade secrets, and trademarks, as well as helping clients establish and maintain proactive protections.
Our IP and trademark litigation services can benefit a range of professional corporate clients, including those facing matters involving:
- Trademark Infringement Defense
- Partnership Disputes / Shareholder Disputes
- Business Dissolution
- Proactive IP Protection / Trademark Registration
- Business Formation / Shareholder Agreements
- Patent and Copyright Infringement
Trademark Infringement: Allegations and Defenses
Trademark infringement occurs when a similar trademark is used in violation of the owner’s exclusive rights, or when a confusingly similar mark is used in relation to identical or similar products.
Aside from proving unlawful use and damages, trademark infringement cases are hinged on-court assessments of the similarity of trademarks and products / services, and the likelihood of confusion among consumers - which is why experienced representation before the court is vital.
Prevailing in a Trademark Infringement Case Can Provide:
- Injunctive relief to stop infringement
- Monetary damages
- Required accounting / disgorgement of profits
- Attorneys’ fees
Our goals when defending IP and fighting back against infringement allegations center on stopping unlawful use of protected materials, securing damages for losses or unjust enrichment, defending reputations, and protecting clients’ interests in and out of the courtroom.
In addition to helping clients create proactive protections against infringement and measures which provide options when violations occur, we deliver decisive defense strategies tailored specifically to our clients’ situations, needs, and goals. This requires a thorough exploration of available defenses, which may include affirmative defenses, equitable doctrine defenses, and other approaches involving trademark law.
Common Trademark Infringement Defenses Include:
- Challenging Likelihood of Confusion
- Fair Use / Collateral Use
- Prior Use
- Doctrine of Laches
- Estoppel
- Unclean Hands
- Congestible Registration
As in the case of patents, declaratory judgement is available for trademarks. 28 U.S.C. §2201 and 2202 enable a party who is threatened with infringement litigation to seek a declaration that the trademark at issue is invalid and / or not infringed.
Have questions about trademark litigation? Contact us to speak personally with an attorney about your situation, rights, and options.
-
We Shoulder the Legal Burden.™And let you get back to business.
-
We Want to Be Your Law Firm for Life.We take a vested interest in our clients' success – from start to finish.
-
We Believe in Prompt, Personal Attention.As a boutique law firm, we unite real experience with personal attention.
-
We Serve Clients Throughout Texas and the Nation.We handle matters from the Red River to the Rio Grande and beyond.
-
In Business Since 1987.Let us put the full force of our 100+ years of combined experience to work for you.

What Our Clients Say
-
“I am truly grateful for the exceptional and professional service and support Trey Hendershot and his legal team provided my organization. Trey patiently walked us through the legal process and did an incredible job representing us.” - C. B.
-
“They are responding to all my communications via email, text or phone call in a timely manner. They are answering all my questions and simplifying their responses so I can understand everything that is going on and what to expect in my case.” - Z. A.
-
“Your law firm has impressed me to no end, and should anyone I know ever need legal representation, I will be sure to refer them to you.” - Dr. R
